I’m Mike Covey, and this is Fishcake.

Fishcake is my user research consulting projects portfolio.

I’m based in Asia-Pacific and available for
short projects, long contracts, or full-time employment.

Over 10 years of research expertise from working with top tech talent.

Making the world a more intuitive place, one user at a time.

Men using inaccurate photos is the #1 issue preventing app satisfaction among women.

Why do shoppers buy peanut-free health foods? Hint: They usually don’t have a peanut allergy.

What can I do for you?

I use a mixed-method approach for both market research and UX research.

Interview-based studies

  • Persona development and segmentation

  • Ethnographic and cultural research

  • Usability testing

  • Path-to-purchase studies

  • User journey mapping

Survey-based studies

  • Key driver analysis (for assessing SWOT and product-market fit)

  • Price sensitivity analysis

  • A/B (concept) testing

  • Brand perception benchmarking studies

  • Custom survey data modeling